Events: Sponsorship-Linked Marketing Communications

Tuesday September 9, 2008 | Marott Apartments
11:30 AM - 1:00 PM
Invitation|Registration

As you are entering a new fiscal year many times you are approached by organizations and businesses soliciting for sponsorships. You are responsible for deciding who and where your sponsorships funds will be allocated. How do you decide where your company funds will most effective?

Join us on September 9th when Dr. Larry DeGaris, President of Sponsorship Research & Strategy, gives us an engaging presentation on Sponsorship-Linked Marketing Communications. Having vast experience in sports marketing and sponsorship research has enabled Dr. DeGaris to work with teams in every major professional sport.

Specifically, his presentation will cover:

  • How to approach a sponsorship
  • Type of promotions used in conjunction with sponsorships
  • Activating sponsorships with public relations
  • Effectiveness of sponsorship
  • Activating advertising with sponsorship ties
  • Activating sales promotions with sponsorship ties


    • Back to Events
    Other Events

    Marketing and Martini's for Literacy
    AMA & BMA bring Holiday Cheer to First Book
    [Thu, 12/11/2008 - 5:00 PM]

    We invite you to join your fellow AMA and BMA members for an evening of fun at our Holiday Mixer. This year we have an exciting venue and an exciting cause!... read more

    Healthy Relationships/Customer Service
    [Tue, 1/13/2009 - 11:30 AM]

    Mplanet 2009
    [Mon, 1/26/2009 - 1:00 PM]

    Mplanet is the AMA's premier event for the marketing community and a destination for the latest marketing thinking, innovations, and interaction with the best marketing minds.

    The event theme, Navigating the... read more

    Event Marketing
    Branding and Event
    [Tue, 2/10/2009 - 11:30 AM]

    Global Marketing
    [Tue, 3/10/2009 - 11:30 AM]